The annual Harare Agricultural Show is the premier event organized by the ZAS for the national facilitation and promotion of agricultural development in Zimbabwe. Attracting more than 500 exhibitors and over 180 000people annually, the Show presents a unique business opportunity for national and regional organisations and is the highlight of many Harare residents’ annual entertainment calendar.


Cotton Section


ZAS will be introducing this section as a way of reviving the cotton sector which was once vibrant. Exhibitions in this section will be in line with the Society’s theme for 2017 ‘Seed to Food: Innovate. Consolidate. Sustain’ covering the whole value chain inclusive of the farmer, research bodies, ginners and manufacturers.

Home Industries Section

Home Industries Section focuses on home-grown art and activities. It is divided into various sub classes that include cookery and confectionary; crafting, sewing and knitting. This section is important as exhibitors use agricultural products (agri-produce) to create their wares. It also serves as a platform to elevate everyday hobbies into entrepreneurship fulfilling ZAS’ mandate of improving livelihoods through agriculture development.

Tobacco Section

The tobacco section has exhibits of the golden leaf from various growers in the country. It seeks to grow the number of farmers in the sector as well as keep the current growers by putting in place various incentives.

Agri- produce Section

The Agri- produce Section draws farmers from the country’s provinces to display fresh agricultural produce. This section is vital as agriculture is one of the main economic pillars in Zimbabwe and speaks directly to issues of food security and sustainability.

Livestock Section

Livestock Section- focuses on small stock e.g poultry, goats, piggery to large stock e.g different breeds of cattle like Tuli, Mashona and dairy breeds. This section seeks to promote animal husbandry and livestock production nationwide and brings together livestock farmers in Zimbabwe to come and showcase their best breeds in a competition during the show.

Eleven Tonne Club

The “11 tonne club” is a grouping of perceptive, productive, and profitable farmers. The farmers are distinguished by attaining consistently superior yield for maize and soya beans primarily. This prestigious club celebrates the achievements of all categories of farmers, new and old, large and small in all the agro ecological regions of Zimbabwe. The farmers accept that by attaining yields of above 11 tonnes per hectare and above they become role models in their farming communities and signify this by accepting the Seed Co sponsored ZAS invitation to the 11 tonne club were they enjoy the privilege and benefits of pacesetters. Annually, and during the Harare Show, commencing this August, the top three farmers in this club are accorded additional recognition. 

To participate:
Send an SMS or Whatsapp message with your name, farm name, district, general crop management, seed variety, area under maize and/or soya bean, expected date of harvesting and the expected yield/Ha on the following numbers:

Head Office- John Basera 0772413184

Or visit the ZAS offices for more information

Commercial Stands Competitions

The Harare Agricultural Show presents a unique and annual opportunity for companies to benchmark their standards and compete for various sponsored trophies which distinguish them ahead of the pack in their chosen sphere of business during 2018. Winning in any of the categories is almost a sure way to stamp authority ahead of competition and is definitely an additional brand marketing tool.

For more information on the commercial stands competitions, download the Exhibitors Guide.



Calendar Month Navigation

Monday 27 Tuesday 28 Wednesday 29 Thursday 30 Friday 31 Saturday 1



Leveraging the Market Trajectory on Financial Decisions
Start at:07:30:00
End at: 10:00:00
Place: Pettigrew Gallery
MAZ/ICAZ Breakfast Discussion

Make Local: Buy Local
Start at: 10:00:00
End at: 13:00:00
Place: Pettigrew Gallery
Buy Zimbabwe/ CZI Tour of Stands and Discussion



Entrepreneurship Day
Start at: 07:30:00
End at: 10:00:00
Place: Pettigrew Gallery
ZNCC Breakfast Conference

Catch Them Young, Play & Learn
Start at: 10:00:00
End at: 13:00:00
Place: Pettigrew Gallery
Schools Quiz, Essay Competition and Awards – ZB bank, WEZ & ZAS



Annual National Agribusiness Conference
Start at: 07:30:00
End at: 13:00:00
Place: Andy Millar



Mining-Agriculture Interface
Start at: 07:30:00
End at: 10:00:00
Place: Pettigrew Gallery
Chamber of Mines





Harare Agricultural Show

27  August – 1 September

Field to Industry

In 2015 the Zimbabwe Agricultural Society introduced a radically different strategy to reposition itself as the centre of excellence in facilitating national agricultural development that ultimately impacts positively on rural livelihoods. This led to the parturition of the ZAS annual theme and the launch of the, now infamous, Leadership for Enhanced Agricultural Development Series (LEADS) discussions. In 2015 the ZAS introduced the annual theme on climate change awareness. In 2016 the ZAS annual theme highlighted the need to fully integrate climate smart agriculture in all our everyday routines, while in 2017 the ZAS illuminated the importance of a value chain approach to ensuring food security, hence the annual theme “Seed to Food. Innovate. Consolidate. Sustain”. To consolidate, broaden and deepen value chains, while highlighting the “push-pull effect” and close, and perhaps inseparable, linkages between sustained agricultural productivity, industry resuscitation and increased capacity utilisation, and the resultant improved economic growth, the theme for 2018 is:


Push-Pull Effect

A tour of the studies undertaken by local, regional and international reputable development agencies, businesses and governments to define the contours of the debate on value chains has revealed that value chains are perhaps the most dirigible of all tools available towards rapid improvement of livelihoods. And yet there seems to be some measure of reprobation to utilising the value chain approach for development, especially by governments. However, a consensus of plausibility is emerging, as ructions in policy recede.

Farmer-centric value chain

Strong agricultural value chains can lead to sustained industrial growth. A shift from the race for quantum supremacy by the various value chain actors has begun to emerge, recognising that the chain is as strong as its weakest point.  And that weakest and perhaps most vulnerable point is the farmer, hence the need for a more farmer – centric approach in agricultural development to underpin sustainable development. The Agricultural Development Pentagon highlights the most important nodes in the value chain, while illuminating the emerging threat of climate change, so necessitating the integration of climate smart agricultural policies and decision making in our everyday routines. There is unanimity and a rare coalition for development for a new dawn, which has been missing for years in Zimbabwe’s development discourse. Strong value chains are required to solve the many and seemingly intractable challenges that we face as a nation. Alas, this has been long in coming.

Consensus and Alignment

The business member organisations are all agreed that the value chain and sector based approach are tools to link our strong agricultural roots with the potential that industry has in terms of the economic multiplier effect.

Despite studies showing that GDP originating from agriculture is twice as effective as that originating from manufacturing in uplifting people out of poverty, there has been hitherto inconsistent support for agriculture by all stakeholders. Government supports agriculture through the provision of inputs and through subsidies, but often the other government policies might not be conducive for all the other value chain actors to focus their attention on this important sector, leading to policy inconsistency and less than desirable results, holding back development and perpetuating poverty and unemployment.


Innovation and creativity must be consistently espoused by farmers to keep evolving new and improving efficiencies, reducing costs while increasing profitability on a more sustainable basis. Strong profitability comes from a realisation that farming is a business, so farmer capacitation is critical. It also comes from the integration of novel technologies, use of superior seed and livestock genetics, and newer agronomy and management methods, while ensuring more investment in irrigation and water management systems to mitigate and adapt to ever changing and increasingly drier environments, and the more frequent between and in season rainfall variations.  Working markets, efficient, transparent and predictable pricing of agricultural commodities will spur value chain financing. Once produced the harvest must be secured through efficient storage systems, for use by industry in value addition and beneficiation.


Strong agricultural value chains should lead to the establishment of opportunities for processing, value addition and beneficiation, as raw material supply in requisite quantities can be guaranteed at affordable prices that make industry competitive. The production of quality, affordable and regionally competitive goods and services leads to job and wealth creation, service sector growth, and an increased contribution to the fiscus. It spurs development of strong procurement and supply networks, encourages consumption of local goods and services, and ultimately leads to economic development.


The push-pull effect of a strong agricultural base, feeding into a sound industry, with available discerning markets for competitively priced quality goods and services, will spur industrial growth, lead to higher incomes, increased employment, increased taxes and fiscal contribution and faster, development and rapid economic growth. Industry will be the destination of agricultural products, while providing agriculture with tractors and implements, seeds and fertiliser, chemicals and herbicides, while a whole new service industry can then thrive to provide banking, information communication technology, and government services.

2018 Theme Icon

The icon depicts the various activities and ingredients to ensure a good harvest, a link with industry and the main actors, while showing the resultant economic growth, and all this enveloped in the year 2018, emphasising the need for urgency among players to ensure agriculture-led economic growth.


A deliberate thrust towards facilitation and promotion of local agricultural and industrial production, local procurement, local supply and local consumption of good and services will build a strong jobs market, create wealth and spur rapid sustainable economic development. It is in this context that the envisaged local content policy and strategy must be viewed as an accelerator for industry capacity development and increased capacity utilisation, reindustrialisation, enhanced research and development and much needed economic growth. These national matters deserve our untrammelled support in order for Zimbabwe to quickly rebound, thrive and prosper.